Although the tenancy is to build your brand on top of a brand like ‘Best City Realty’ as opposed to ‘Brian Clark Realty’, interviews with Realtors who have tried both paths, indicates that the personal name branding performs better in the long term.
Note this need not stop you from reselling or franchising that personal brand later. Certainly realty companies based around a persons name is very common. Ray White, Harcourts and dozens of others are all from an individual. Mike Pero is a more recent example.
This strategy was discussed in the Agentpress interviews.
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